When do laws apply
Let’s talk about laws of design.
There’s quite a lot of them: when I was studying human factors I remember learning about Fitts’ Law, Miller’s Law, and Hicks Law. Then there are the Gestalt Laws: the laws of proximity, common region, and Pragnanz.
In general I’m not comfortable with the idea of laws of design: the term ‘law’ suggests something weighty that must always be obeyed. This was brought home to me recently on a legal design project to redesign a privacy policy. The research had been done, the design was in a good place, and on the call was a member of the client’s UX team.
“We’re concerned about Jakob’s Law: this looks very different to what people are used to, so they might be confused.”
Now, pay attention, those at the back: one of the main reasons we do legal design is because almost all legal documents are really badly designed (even though someone with a design role hasn’t been near these documents, it doesn’t change the fact that the design is awful: ‘no design’ is bad design).
I’m not arguing that Jakob’s Law isn’t A Thing™: people really do spend most of their time on sites from other people. What I dislike is the weight implied by the word Law that perhaps contributed to this person misapplying the idea.
One of the reasons I set out the rationale for design decisions is because in one of my early UX roles, people relied heavily on Jakob’s Law, generally expressed in the form of ‘Oooh, but [insert competitor name] doesn’t do it like that’, and for some reason responding “So what?” made them a bit prickly (I’m joking; I only did that a couple of times).
The point is that laws are interesting and useful, but despite the name, you need to understand where the laws have come from and more importantly, where they should be applied.
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